About Us
Because strong looks good on you.
Canadian - owned. Confidence-fueled. Your new gym fit starts here.
Built from Frustration, Fueled by Confidence.
It started with a pair of shorts and a shipping fee that made us want to scream. But beyond the border crossings, Grit and Grace was born from a bigger mission: to help women feel just as powerful on the outside as they are on the inside. We believe when you love your outfit, you move differently and that confidence can change your day (or your deadlift).
What Grit and Grace Means to Us
It’s the balance we all carry... lifting heavy and holding space. Being soft doesn’t make you less strong. And being strong doesn’t mean you can’t lead with heart. We’re here for the women who do both, and wear both — with grit, and with grace.
The Grit & Grace Way
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Community Over Competition.
We lift each other up - in and out of the gym.
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Confidence First
Your outfit should hype you up. Period.
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Strength + Style.
Performance gear that feels as good as it looks.
From "What Should I Wear?" to "Let's Go."
I’ve had those days. The ones where showing up is hard. But picking the right outfit? That’s the spark that gets me moving. Grit and Grace is built on those tiny moments that shift everything — when your clothes give you that little nudge to believe in your power. I started this to share that feeling. And I’m so glad you’re here.
— xo, Meagan
This is Just the Warm- Up
We’re building more than a brand. We’re building a movement... one confident woman at a time. In 5 years, we see a ripple effect: women lifting each other up, passing on that “you got this” energy, and rocking fits that make them feel unstoppable. And it all starts here, with you.